Throughout the era of the dot com boom, many companies succeeded in spite of their lack of fundamental business models or market positions. Tech firms were no different.
In fact, many tech firms could be considered ideal case
studies for graduate courses on what not to do
during a booming economy.

Since the dot com bust however,  many technology firms have taken a hard look at fundamental ideas involving brand, position and message.

Trexin, a technology consulting firm specializing in the insurance and banking industry, initially looked to White DG
to help define and create a new set of print deliverables.
This original scope was revised when it became apparent
that they needed more than just print collateral, they
needed to define their message.

Through our strategic approach to creative delivery,
White DG conducted extensive interview research
throughout the firm. A defined Trexin brand
architecture, position and message was born. This
brand position was then implemented through
a set of defined, strategic deliverables.

Deliverables included:
Brand Strategy
Brand Architecture
Corporate Collateral Creation
Web Site Design & Development
Presentation Graphics
Print Advertising