To implement their newly defined brand, White DG completely redesigned the RPMG corporate identity.

RPMG is one of the nation's leading suppliers of renewable fuels.  Their current products and services are in the
marketing and distribution of ethanol and
ethanol related co-products.

RPMG differentiates itself from the competition by offering customers and affiliated members peace of mind brought about by a unique business model of pooling resources.
Instead of directly selling product from only one, two, or even ten ethanol production facilities, RPMG pools together the production of a nationwide network of ethanol producers.
With this, large oil refineries will never run out of product
and members will be free from the burden of
finding buyers for their product.

This pool concept is visually represented in the RPMG logo
through the idea of ripples on a pool. The use of the color
green represents the renewable nature of their industry,
while the bold angular typestyle offers a sense of
strength and establishment.

The tagline "Rooted in Renewables" not only makes a statement about the stability of the company, it
gives a salute to the farm based roots
from which the company was founded.