HeartShare Human Services of New York is a nonprofit human services agency dedicated to improving the lives of people in need of special services and support. They have been providing these services since 1914.

Following their move to a new high rise in Brooklyn, New York, HeartShare looked to White DG to help with interior wayfinding and signage needs.

Phase 1 of a multiphase project involved the custom design and development of identity, directional and regulatory
signage. Phase 2 will involve thematic environments throughout their space which will tell the story of HeartShare.

Project Involved:
70,000 square feet

Phase1
Corporate interior signage
Wayfinding planning
Interior nonilluminated directional signage
Interior nonilluminated identity signage
Interior custom distraction graphics
Common area egress directionals

Phase2
Corporate interior branding & thematic environments
Wayfinding planning
“Telling the story” of HeartShare through themed interpretive stations via a wander path around the floor’s interior core